(Business901: Fort Wayne, IN) -- The Best in Market eBook was written in response to what author Eric Reidenbach, Ph.D., has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at quality personnel, including lean and Six Sigma practitioners as well as marketing professionals.

Best in Market details a process for assessing how organizations targeting product and/or markets define value, and how this information can be delivered to key operational and strategic areas of their business. The book takes the define, measure, analyze, improve, control (DMAIC) method and applies it in a simple, easy-to-read structure that will be beneficial to a Black Belt who may not be all that familiar with marketing and/or to a marketing team that has limited exposure to Six Sigma. It is a readable book that it is not filled with Six Sigma terminology and methodology that typically takes away from the message. The points that are made on value and quality throughout the book and on how to acquire them through proper techniques will provide additional insights into your own marketing methods.

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