Pitney Bowes’ Group 1 Software recently announced the availability of Address Quality Hub, an address-cleansing software platform.
“It has been estimated that the new CASS requirement will cause ZIP+4 coding rates to drop approximately two percent,” says Christopher Baker, Group 1 Software’s president. “The implications of this drop in discount-eligible mail, combined with increased postage rates, are huge, especially for large-volume mailers, potentially hundreds of thousands of dollars per year.”
Address Quality Hub’s Coding Uplift Module is claimed to cleanse up to 35 percent of address records that CASS processing previously would have rejected. More records mean less undeliverable-as-addressed mail and higher postal discounts.
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